Orange Electric breaks into Hong Kong market

Officials from Orange with the first shipment to Hong Kong

The Sri Lankan brand leader in electrical accessories - Orange Electric achieved yet another milestone by gaining entrance to the Hong Kong market. This week saw the 1st shipment being loaded from the company’s ware house at Pittipana.
On hand to witness this landmark were the company’s management team comprising Orange Managing Director Kushan Kodituwakku, CEO Kamil Hussain, COO Sales and Distribution S. Sridharan, COO Manufacturing Piyal Aponsu and Export Manager Shabeen Shakoor. Speaking at this event Kushan Kodituwakku said “The world market had not anticipated Sri Lanka to be a world class electrical switch manufacturing destination. However contrary to this perception Orange Electric has been able to surprise and surpass expected standards in design, quality and innovation. The maintenance of these stringent quality standards opened the door to the most recent export market – Hong Kong. Generally recognised as a discerning market with high consumer expectations in quality, gaining entrance to the Hong Kong market is indeed a feather in our cap for the brand competing in a non traditional sector of electrical engineering product category. In a day an age when Chinese electrical goods dominate the world market we have been able to take our electrical products to the gate way of China – Hong Kong. We are happy to achieve this for our country”
The company’s decision 4 years back to strike on its own, building a local brand that would bring pride to the country has paid off by the brands ability to etch itself on the global landscape. Further, the many awards won in the recent past such as Super brand, Soora Sinha, Presidential export and the National Quality awards bear witness to this remarkable accolade.
From the outset the brand’s strategy was to stand out in the electrical- accessory market by offering world class products manufactured in Sri Lanka. This necessitated high production values and quality control mechanisms that would in turn, inspire faith in the brand. Today all Orange Electric branded products have acquired certification from SLS, BS, and IEC standards from local and foreign certification bodies such as Sri Lanka Standards Institute and PSB Singapore. The company also possesses ISO 9000 – 2001 certification.
Orange Electric has a legendary history of producing high quality electrical switches and sockets in the past 20 years in Sri Lanka. Today over 90 Million Switches and 25 Million Sockets manufactured by the company decorate homes and commercial buildings throughout Sri Lanka and across 4 regions namely – South East Asia, Middle East, Europe, and Australia spanning 15 countries and expanding.
Over the past 4 years Orange Electric has helped the government and the people of Sri Lanka save valuable foreign exchange by locally manufacturing switches and sockets and providing direct employment to over 700 skilled and semi skilled Sri Lankans. Orange Electric brand is owned by OREL MFG (Pvt) Ltd a fully Sri Lankan family owned company that has given pride to all Sri Lankans.