Strategizing for and Marketing a Country

MTI Chief to address key CIM Talking Point forum tomorrow

“Strategizing for & Marketing a Country” is an evening programme organized by The Chartered Institute of Marketing (CIM) Sri Lanka Region, under the CIM Talking Point Series, scheduled to be held on 17th September, 2009 at Salon Orchid, Galadari Hotel. The programme will be conducted by Mr. Hilmy Cader.
The Institute expects to reiterate the importance of the role played by marketers at a national level and their contribution towards the economic development of the country, through this programme which is the last CIM Talking Point programme for the year. Since the initiation of the CIM Talking Point Series in 2005, HSBC - The world’s local bank has been the Principal Sponsor of this series; and whose partnership has been a great strength in making this series a success.

Hilmy Cader

Giving an insight into his interesting and timely presentation, Mr. Hilmy Cader says “Countries are increasingly competing in a world with lower trade barriers and greater competition; with customers/investors who are smarter and more demanding. Global boundaries are also becoming blurred and global media has exploded, disseminating information faster, and to a wider cross-section of individuals. The contemporary approach to Country Marketing is one that asks the question: “What does the world need?” and then answers the question, to its own advantage, by identifying a state’s competencies and creating a strategic fit.”
The presenter, Mr. Hilmy Cader is not a stranger to CIM. Mr. Cader is a Chartered Marketer and a Fellow of The Chartered Institute of Marketing, UK. He had his Executive Education at Harvard Business School; and holds an MBA and EDBA from the University of Colombo. Presently, he is the Bahrain-based Chief Executive of MTI Constituting and has been instrumental in driving MTI Consulting to be one of the fastest growing international strategy consultancies. Over the last 12 years, MTI has won many prestigious projects, awards, commendations and international media coverage having carried out assignments for clients in 33 countries in 5 continents.
CIM Talking Point series is one of the Continuous Professional Development programmes steered by The Chartered Institute of Marketing Sri Lanka Region. The objective of the series is to enlighten the participants on various contemporary topics of interest while assisting them to elevate themselves in their professional careers.
The Chartered Institute of Marketing is the world’s largest and most prestigious professional body for marketing, present in over 80 countries world-wide with a membership over 60,000. CIM Sri Lanka Region is the first international branch of CIM and is the largest and fastest growing CIM body outside UK.