Embracing the new brand within Union Assurance

While Union Assurance moved from a platform of care to a platform of trust, the company declared that the dynamic change in its brand would not have been possible or successful without the efforts of its employees.
Brigadier Rohan Jayasinghe-General Manager Human Resources explained that even if the firm invested millions of rupees in a new brand image, it would not reach the people nor would it succeed unless the workforce took it forward. “The success of Union Assurance is its employees and we wanted our employees to believe in it and trust the change,” he pointed out. “It’s an interesting and exciting time within Union Assurance and all of us are extremely fortunate to serve during this groundbreaking juncture.”

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